The online casino department of Sky Betting & Gaming, Sky Vegas, redesigned its website and has launched a new media campaign in order to pursue its ambition to become a leading online casino in the UK virtual gambling market. The campaign is comprised of four new TV adverts and the first one is going to be aired on October 5th. The TV ads are aimed to inspire player loyalty by asking ‘Why aren’t you in Sky Vegas’. They take four characters doing domestic chores to Sky Vegas. The adverts were created by McGarryBowen. The media campaign is also accompanied by a 9 week promo this autumn.
Sky Vegas with New Media Campaign
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